As part of the EU Digital Marketing Act (DMA) legislation, big tech companies must get consent from European end users before using personal data from third-party services for advertising.
To comply with the legislation, Google requires AppsFlyer customers to include specific consent fields when sending events originating from EU end-users to Google. The AppsFlyer SDK (v6.13.0+) can collect and send the necessary consent data with each event to meet this requirement.
See guides for the following platforms:
최신 데이터 16일 전